The first appearance of "Armadillo" was in 1982, when Art wrote a series of stories about a fictional Tower District private investigator: Arthur Armadillo.

Twelve years later, a new advertising agency was being put together. We named it Armadillo Advertising because this industry needed a little more of the hard-armor, soft underbelly kind of attitude that the armadillo represents.

The name also puts us first in the phone book.