Armadillo Advertising developed a successful and lasting public relations program for the Fresno Philharmonic Orchestra’s new conductor, who arrived in Fresno in 2002.  We worked with all major media, including the Fresno Bee, TV stations and radio stations, to introduce and welcome Theordore Kuchar to the community.

A few years ago, we developed a partnership between Sierra Vista Mall and the Wheel of Fortune TV show.  For two days, the Wheel of Fortune parked a giant vehicle and erected a stage to hold open auditions at the Mall, attracting more than 25,000 participants and great news coverage in the Fresno Bee and on TV news.